・ Tokuyama & Greenwell (2011). Examining similarities and differences in consumer motivation for playing and watching soccer. Sport Marketing Quaterly, 20, 148-156.
・ Tokuyama & Greenhalgh (2014). Recreational soccer participants as potential consumers of professional soccer games: Segmenting based on general characteristics. Journal of Contemporary Athletics, 8, 53-64.
・ Tokuyama (2015). Attitudes of student athletes toward career transition: A preliminary examination with student athletes in Japan. International Journal of Sport and Health Science, 13, 75-83.
・ Tokuyama, Greenwell, & Miller (2016). Examining links between participant and spectator sport: A case with tennis consumers. Journal of Contemporary Athletics, 10, 51-66.
・ Tokuyama (2016). Examining recreational tennis participants as potential tennis fans: Segmenting based on general and psychographic variables. Bulletin of Shigakkan University, 50, 15-23.